MapQuest Selects Google to Provide Sponsored Links
Relevant Advertisements to Enhance MapQuest Maps and Directions
DENVER and MOUNTAIN VIEW, Calif. – June 23, 2003 – MapQuest, the world’s leading online mapping, routing, and global location services company and wholly owned subsidiary of America Online, Inc., and Google, developer of the largest performance-based search advertising program, today announced an agreement that will make Google’s sponsored links available to MapQuest.com users.
Google’s relevant sponsored links are available now on MapQuest, appearing on requested maps and directions. When consumers search for maps or directions on MapQuest.com they will also see accompanying targeted listings, providing details on complementary services, such as restaurants, lodging, and events. The relationship will further enhance MapQuest’s industry-leading maps and directions and will provide a superior experience for MapQuest’s 26 million monthly users, both domestically and internationally. Currently, there are more than 300 million MapQuest maps and directions printed every month.
"Google is the most popular online search engine and MapQuest is the most popular mapping site and travel site on the Web. In joining together, we are offering users the very best in online tools, relevant information and convenience," said Tommy McGloin Senior Vice President and General Manager of MapQuest.
"Our agreement with Google is the first step in making even more relevant data available to consumers, whether they are searching for directions or information about a local business, hotel or other service near their destination," said David Schafer, General Manager of MapQuest.com.
"As a Google partner, MapQuest will benefit from an additional revenue opportunity while Google advertisers can now reach a substantial, new web audience," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google.
Google’s global search services provide websites and portals with access to billions of web pages and the world’s most advanced search technology. Additionally, Google partner sites have access to revenue opportunities through sponsored links from Google’s worldwide network of more than 100,000 advertisers. Google’s advertisers gain broad exposure across Google’s partner websites, including many of the largest websites in the world such as AOL, Ask Jeeves, and Earthlink.
MapQuest, a wholly owned subsidiary of America Online, Inc. and based in Denver, CO and Mountville, PA, has three business segments: MapQuest.com, MapQuest Business Solutions and MapQuest Digital Mapping Services. Ranked among the 10 most powerful U.S. brands on the Internet and as the #1 mapping site and #1 travel site by comScore Media Metrix, MapQuest.com is the world’s leader in online interactive location-based services with more than 26 million visitors every month generating over 10 million maps and directions each day. MapQuest Business Solutions is the leading licensor of mapping/destination applications to over 1,500 business customers. MapQuest Digital Mapping Services is a leading provider of digital and print cartographic products to the publishing industry.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
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